PROCESS

I help companies solve problems. As a strategist, I work in the space between the known and the unknown. This is the sweet spot where companies can find their competitive advantage. 

I see strategy as a process, not a product.

It echoes the scientific method of crafting a hypothesis. Once activated, we learn, adjust and succeed. Our primary tools are consumer & competitive research, expert perspectives, collaborative workshops and elbow grease.

 

CLIENTS